Liviu Stanciu

Trainer / Consultant

I like to be pragmatic and I always want to offer this in my trainings. That comes from an working experience of 15 years in well-known multinational companies in sales management or trade marketing. The approaching methodology of all training topics, being very appreciated by the trainees, is consisting of debating the intrinsic motivation factors and personal commitment from the perspective of human personality. I am a certified trainer (by the National Qualifications Authority Romania, by Persolog Germany and by Abyzco Belgium) and I have a wide experience in designing and delivering training & development programs. 
As said before, I like to be pragmatic. I use my previous experience with the newest training methods to help the participants.
To make clear in what areas I develop programs and trainings, I want to refer to my professional background:    
As Area Sales Manager for Coca-Cola Romania, I was responsible for:
  • accomplish area sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching employees in assigned districts; communicating job expectations; planning, monitoring, appraising and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures;
  • achieve area sales operational objectives by contributing area sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality and customer-service standards; resolving problems; completing audits; identifying trends; determining area sales system improvements; implementing change.
As Sales Trainer for Interbrew Romania, I was in charge with:
  • prepare new sales representatives by conducting orientation to sales process; developing individual coaching plans; providing resources and assistance; scheduling orientation drive-along with senior representatives;
  • determine training needs by traveling with sales representatives; observing sales encounters; studying sales results reports; conferring with sales managers;
  • develop individual results by maintaining policy and procedure resources; providing coaching; conducting training sessions; developing outcome improvement resources.
As Trade Marketing Manager for InBev Romania, the main duties were to:
  • focus on developing promotional programs that attract business from wholesalers, distributors and retailers;
  • Category Management working with each brand manager (planogram, promotion, merchandizing, communication) for key accounts or special projects;
  • identify category plans including range and merchandise proposals;
  • development and execution of trade/consumer promotions including pricing, sales estimates, operations liaison and POS development.